Overview
Tee's shirts is an online clothing brand that offers customers comfortable, eco friendly clothing. They offer a wide variety of clothing for men and women with many different styles. The target audience are teenagers and adults who prefer to shop online. The goal was to design the visual interface for a website that allows users to shop for eco friendly and sustainable clothes.
In the initial phase of the design, I made sure to base the first few webpages on research, data from shoppers and other popular clothing websites.
User data and competitive audits revealed that customization on selected clothing items, was a necessary feature for keeping user engagement and a staple for modern clothing websites.
Transparency during the checkout process presents a clear and concise flow of information for the user. Also, allowing the customer to see the final steps of the process also gives them a sense of control and is very effective in getting users to complete the purchase.
